Car Commercial (fearless)

It is very obvious that this is a picture of a car commercial. The interesting part is how much the detail tells us in this picture. This picture is trying to create a situation. It is basically showing the car is driving in a middle of nowhere and passing by a little bar. All the riders are on their bike checking out the outsider who obviously doesn’t belong here. At the same time, the car is plashing the water on the road which we are very sure that it is just about time that the water plashing on those scary riders which we can almost certain it will cause them a big trouble. This picture is telling us how fearless people can be by driving this minivan. It successfully capture the spirit of the car, is like it is telling us an ordinary minivan in the picture can concur the dangerous environment. Considered the major consumers who would buy a minivan like this are usually a man with a family. For those people, it is very important for them to make sure the car they bought can provide his family safety. The driver in this picture disregard the safety issue indirectly tells us that driving a minivan can also be adventurous, fearless. The shooting group did a good job by finding the perfect spot to shoot this picture. Especially the spacing of this picture, instead of overly emphasizing the figure of the car it tells us the spirit of driving one.

Photo and visual Art by Christopher Gilbert